Ratings: NCAA basketball, NBA, World Cup, and more

Telemundo’s World Cup audience is heavily influenced by streaming viewers. Plus: Ben Simmons’ return to Philadelphia had little impact, men’s and women’s college basketball fared well against the NFL, and more. Streaming accounts for nearly 30% of Telemundo’s World Cup viewership. Telemundo’s World Cup coverage has averaged 2.5 million viewers through Tuesday, including additional streaming viewership not tracked by Nielsen — an average of 711,000 viewers on Peacock and the Telemundo Deportes app. The total audience is up 44% from last year (1.7M), while the streaming audience is up 385%. Streaming accounts for 29% of Telemundo’s coverage, according to parent company NBC, which is an “unprecedented” figure for a sporting event available on both linear and streaming platforms. The Mexico-Poland FIFA World Cup match on Telemundo and Peacock averaged 4.6 million viewers (including additional streaming data not tracked by Nielsen), down from El Tri’s first match in 2018 against Germany (7.12M on linear alone) and its first match on Univision in 2014. FOX did not immediately have comparable English-language figures. The average streaming audience was 1.3 million, the largest ever for a World Cup match. Simmons’ return to Philadelphia fails to generate significant viewership. Despite the fact that Nets G Ben Simmons’ return to Philadelphia, Tuesday’s Nets-Sixers NBA regular season game on TNT averaged a 0.85 rating and 1.48 million viewers — down double-digits from last year’s Lakers-Knicks (1.0, 1.7M). The Lakers-Suns nightcap drew 1.47 million viewers, a 9% increase over the Nuggets-Blazers game a year ago (1.4M). In other news, ESPN averaged 0.8 and 1.47 million viewers for the Knicks-Warriors game last Friday night, up from 0.8 and 1.4 million for the Mavericks-Suns game last year. The Bucks-Sixers game had a 0.8 and 1.34 million audience, which was down by double digits from last year’s Lakers-Celtics game (1.0, 1.7M). On NFL Sunday, the men’s game between Kentucky and Gonzaga and the women’s game between South Carolina and Stanford were both close. Despite airing against the NFL, last Sunday’s Kentucky-Gonzaga men’s college basketball game on ESPN averaged a 0.7 rating and 1.36 million viewers, ranking fourth for the season so far behind the two Champions Classic games (Kentucky-Michigan State: 1.2, 2.03M; Duke-Kansas: 0.9, 1.56M) and the Armed Forces Classic. Moving on to the workweek, the Creighton-Arkansas Maui Invitational semifinal on Tuesday averaged 1.16 million viewers on ESPN, ranking fifth for the season thus far. South Carolina-Stanford scored a 0.43 and 727,000 viewers on ABC Sunday afternoon, ranking second among all college basketball games last weekend and beating out the Illinois-Virginia men’s game on ESPN head-to-head. In addition: Grey Cup, LPGA, and “Undisputed” According to CFL News Hub, last Sunday’s CFL Grey Cup averaged 158,000 viewers on ESPN2, up from 129,000 last year and a four-year high. … Over the weekend, NBC’s coverage of the season-ending LPGA Tour Championship averaged a 0.28 rating and 411,000 viewers, an increase from last year (0.27, 384K). … The FS1 talk show “Undisputed” had its largest-ever audience on Monday (499K), despite trailing the competing ESPN talk show “First Take” head-to-head. (Telemundo PR Nielsen estimates, Programming Insider 11.23, ShowBuzz Daily 11.22)