The fee demanded for streaming rights to Victor Wembanyama’s games in the French league demonstrates how undervalued European basketball remains.
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In an almost shocking revelation, the NBA is only paying 133.000 euros to stream Victor Wembanyama’s games via NBA TV all over the world, with the exception of France.
“A sum that appears pitiful in comparison to the NBA budget,” emphasized Wembanyama’s club, Metropolitans 92, which requested that at least a portion of this sum be given to them and not distributed to the rest of the French league, according to the French newspaper “Le Parisien.”
“The League claims to sell the French championship rights, but if we look closely, the NBA only communicates about Victor,” explains Alain Bouvard, president of the Mets, in “Le Parisien.” “The League likes to play with words. We weren’t even kept up to date on the negotiations. All we want is to be respected. The question is not unique to us; it is also of interest to other clubs. This is why we approached the League’s Steering Committee.”
As stated in a press release, the latter, meeting on November 4, rejected the club’s request: “The members of the Steering Committee unanimously decided not to redistribute this financial contribution.” This sum is placed in the LNB’s common pot, and a portion of it is redistributed equally to the clubs at the end of the season under marketing and TV rights. The signed contract concerns a global transfer of competition rights to the NBA.”
The real story here, however, is the price of 133.000 euros for global streaming rights to a European championship featuring the world’s top NBA prospect, and likely the most followed since LeBron.
Adrian Wojnarowski previously reported that an anonymous team president told him that drafting the French superstar could increase the value of a franchise by $500 million.
Nonetheless, the rights to his final season before joining the NBA were valued at 133.000 euros, a great deal for the NBA and yet another example of European basketball failing to live up to its true potential.